Ever heard of Costco? That big wholesale place that you have to pay to go shop at, deal with big parking lots, traffic and wait in line to pump gas? That place that looks like a warehouse and makes you buy 36 Sharpie’s at one time? By the way, Costco doesn’t market or advertise outside of their membership base and even then that is pretty limited and they are #16 on the Fortune 500 list.
Have you ever heard of Rolls Royce or Bentley? The luxury car maker who both has multiple cars parked in Her Majesty the Queen’s garage?
How about Trader Joe’s? That neat grocery store with lots of “healthy” foods, goodies and snacks and little carts for the kids to push?
What do all these companies and Krispy Kreme have in common? They all have a bunch of fans that love some combination of their product, service and price.
So my question to you is do you have a product, service or price point that people are talking about? That they’ll even tell complete strangers about?
If not, it would reap huge dividends to rethink your brand and business model, as people are starting to get bugged by traditional and digital marketing. And bugged people aren’t usually good candidates to become customers.